How I create website

 

Apologize for low quality video

Online and Offline Marketing

     

Barnilla Bakery

    Hi! everyone, I am going to talk about my online and offline marketing and advertising tools that I prefer to use for my term project. First of all, I select Adobe Photoshop and VSCO application to edit and decorate my banner. For offline barnilla bekery's customer, it is just specific for AU students and local customers that locate around Assumption University. But for online customers, we would develop and advertise for customers in another area which delivery service is provided. 

Online Marketing Tools

    Banner

        

        I select Adobe Photoshop and Canva to design and edit my banner. I would like my banner has a plain and simple. So I select a smooth color tone with a product pakaging photo. I put the short, clearly and interesting message on my banner which can attract customer's interest. Also, provide the contacts which are phone number and Instragram page at the bottom left for the convenient to contact and ordering.

        The website that I would like to place my banner is ntbthailand.com. This website is a Google partner which stay on the top partner that is Primer partner. They received qualification and guarantee by Google. It means that they are reliable to put my banner on this website. I select just a first full package with 9,900baht for one month which can reach 500,000 views and on the top three of searching on Google for 10hrs per day. Thay also provide banner design service but I already have it so it not necessary for me. But it not means that it useless because I can keep it to compare and develope my banner for more interesting.

    Content

        For the content, I decide to post the product picture on social media such as Instragram and Facebook fanpage. The photo would be the product show that it is homemade and daily cook it. Customer would get the point that the product is always new and fresh.

    Video

      For the video, I would like it to be a short and simple video so I decide to make it just 40 seconds. If it too long it would not be interested. I put the brand logo at the first one because I want customer to know what is this brand and put all product behind. While the picture showing, I insert some song that make the audience enjoy and go along with the video. At the end, I show the few review from the customer that have tried the bakery. This video clip will be show on Facebook fanpage and Instragram TV

Offline Maketing Tools

        Offline marketing is still important and help business stay alive. The only one offline tools I choose is a small name card with the full information that show the product and the owner contact.

    Name card

        The idea for name card I would like to give it to customer when they receive the product which have full information that I have wrote it above. It would help in the way that the customer want to contact or order it again and also they can share it. I decide to make just 500 namecard which cost is 0.70baht per each. This is the cost for making one-side. 

        I think that to make any poster or brochure is not interesting as the name card that contain just important information. Also, it is high cost for make those things. Somebody might says that it has a few information. But in the card, I provide the Facebook fanpage and Instragram already which have a lot menu there. Also, the bigger paper, the more waste. Using a small size paper can save the world as well

references

http://www.nbthailand.com/index.php

https://www.naitamtook.com/namecard.html

https://www.canva.com/